Who has the problem? How intercultural communication skills impact on international business

We are not all the same, despite the increasing appearance to the contrary from global brands and the internet. Most of us are using the English language to communicate at some point, in some form, online. But how does that translate to verbal communication? Those of us who are native English speakers can take a great many things for granted. Our sense of rhythm and cadence within the language has been instilled in us from early childhood. We can recognize and understand different accents, dialects, place someone from subtle barely perceptible shibboleths. For those who have learned English as a second or third language, the situation is different. Despite worthy dissemination of teaching ma

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